![]() ![]() On Sephora, there are high star ratings across multiple Tarte products with hundreds of customer reviews. ![]() Products like the Amazonian Clay 12-Hour Blush and the Tartelette in Bloom Clay Palette were many fan favorites, as most customers reported that the colors were highly pigmented, easy to blend, and was buildable. Say hello to even-toned perfect skin with the Shape Tape for only $35. There are over 35 different skin tones to choose from. To get full use out of the Shape Tape, apply the Tarte base tape primer first on your skin so the concealer has something to grab onto. It’s also part of the Tarte Vegan cosmetic collection and is waterproof for those swimming first dates. It’s also good for your skin, too, as it contains shea butter, mango butter, and licorice root, to support the skin’s elasticity and to aid in moisturization. According to a survey conducted by Tarte, all participants agreed that their skin looked smooth and the concealer provided full coverage. In terms of application, it smoothens and brightens your complexion to mask the fact that you stayed up watching RuPaul’s Drag Race all night.Ĭompeting concealers may show creases or look cakey when applied but rest assured, this conceleater does the opposite. This revolutionary concealer contains a full-coverage formula that lasts for up to 16 hours. Reviewed favorably by famed beauty gurus James Charles and Nikki de Jager from NikkieTutorials, the Shape Tape from Tarte is one of their most popular items. Headquartered in the bustling streets of New York City, Tarte continues to be a giant within the beauty community. ![]() It has since been bought by Kosé, a large multinational personal care company. ![]() This million-dollar company has reached the likes of thousands of customers worldwide. Today, Tarte is one of the most successful makeup brands out there. “I wanted to create a makeup line that promotes beauty from the inside and out, and offers alternatives that are chock-full of natural ingredients while still being totally chic and luxurious,” said Kelly in a FitFabFun article. Only integrating all-natural substances into her makeup line, Kelly launched Tarte in 2000. She loved getting lipsticks as presents during the holidays and experimented with creating her own cosmetic concoctions at the age of six.įast forward to 1999 in her New York apartment where Kelly decided to ditch her career in psychology to create Tarte, striving to stand out from other cosmetic brands by using safe ingredients devoid of harsh chemicals and preservatives. Founder Maureen Kelly grew up playing with makeup. Below, take a look at all of the Tarte goodies Allure editors are adding to their carts, immediately.It’s no surprise that Tarte was established on the love of makeup. Need some shopping guidance? No worries, we've got you covered. If you needed a sign to refresh your beauty bag, now's the time. Not only will you be able to restock your Shape Tape supply, but you can also grab some stunning (and Allure Best of Beauty-winning) eye shadow palettes, Maracuja Juicy Lip Balms, and even the beloved Tartelette Tubing Mascara at a major discount. Starting today, July 16 through July 23, you'll be able to grab every single item from Tarte at 30% off (plus free shipping!) with the code FAM30. ![]()
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